ROCHESTER, NH

Demographic Report

Total Households Analyzed: 11,321

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	1503	13.28 %
$15,000 - $24,999	1358	12.00 %
$25,000 - $34,999	1352	11.95 %
$35,000 - $49,999	2320	20.50 %
$50,000 - $74,999	2514	22.22 %
$75,000 - $99,999	1213	10.72 %
$100,000 - $124,999	567	5.01 %
$125,000 - $149,999	198	1.75 %
$150,000 - $174,999	124	1.10 %
$175,000 - $199,999	32	0.28 %
$200,000 - $249,999	48	0.42 %
$250,000+	86	0.76 %
Total Matching Characteristic	11315

Gender

Gender	# of Households	% of Total
Female	8173	76.71 %
Male	2482	23.29 %
Total Matching Characteristic	10655

Property Value

Property Value	# of Households	% of Total
$0-$100,000	43	1.37 %
$100,001-$150,000	215	6.84 %
$150,001-$200,000	1063	33.83 %
$200,001-$250,000	1132	36.03 %
$250,001-$300,000	479	15.25 %
$300,001-$350,000	140	4.46 %
$350,001-$400,000	43	1.37 %
$400,001-$450,000	17	0.54 %
$450,001-$500,000	3	0.10 %
$500,001-$550,000	5	0.16 %
$600,001-$650,000	1	0.03 %
$650,001-$700,000	1	0.03 %
Total Matching Characteristic	3142

Occupation

Occupation	# of Households	% of Total
Accountants	7	0.38 %
Attorneys	1	0.05 %
Beauty	15	0.81 %
Chiropractors	1	0.05 %
Civil Servant	7	0.38 %
Clergy	3	0.16 %
Computer Professional	5	0.27 %
Counselors	1	0.05 %
Doctors/Physicians/Surgeons	5	0.27 %
Electricians	3	0.16 %
Engineers	1	0.05 %
Executive/Administrator	3	0.16 %
Financial Services	13	0.70 %
Health Services	18	0.97 %
Middle Management	91	4.89 %
Military	20	1.07 %
Nurses	144	7.73 %
Occupation Therapist/Physical	5	0.27 %
Office Clerical	184	9.88 %
Pharmacist	5	0.27 %
Professional Driver	3	0.16 %
Professional/Technical	266	14.29 %
Real Estate	28	1.50 %
Retail Sales	15	0.81 %
Retired	347	18.64 %
Sales/Marketing	133	7.14 %
Self Employed	74	3.97 %
Skilled Tradesman/Machine Laborer	224	12.03 %
Social Workers	1	0.05 %
Teacher/Educator	61	3.28 %
Upper Management/Executive	170	9.13 %
Veterinarians,	1	0.05 %
Work From Home	7	0.38 %
Total Matching Characteristic	1862

Head of Household Age

Age	# of Households	% of Total
19-24 Years	569	5.05 %
25-29 Years	833	7.39 %
30-34 Years	1411	12.52 %
35-39 Years	1443	12.80 %
40-44 Years	1806	16.02 %
45-49 Years	1499	13.30 %
50-54 Years	1026	9.10 %
55-59 Years	736	6.53 %
60-64 Years	521	4.62 %
65-69 Years	429	3.81 %
70-74 Years	375	3.33 %
75-79 Years	329	2.92 %
80+ Years	296	2.63 %
Total Matching Characteristic	11273

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	462	4.22 %
Multi-Family	2891	26.38 %
Single Family Household	7606	69.40 %
Total Matching Characteristic	10959

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	1422	12.56 %
02 Years	1143	10.10 %
03 Years	824	7.28 %
04 Years	787	6.95 %
05 Years	546	4.82 %
06 Years	475	4.20 %
07 Years	388	3.43 %
08 Years	387	3.42 %
09 Years	310	2.74 %
10 Years	292	2.58 %
11 Years	258	2.28 %
12 Years	512	4.52 %
13 Years	160	1.41 %
14 Years	460	4.06 %
15+ Years	3357	29.65 %
Total Matching Characteristic	11321

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	5069	44.78 %
2	3031	26.77 %
3	1552	13.71 %
4	828	7.31 %
5	458	4.05 %
6	219	1.93 %
7	112	0.99 %
8	52	0.46 %
Total Matching Characteristic	11321