Rowan County, NC

Demographic Report

Total Households Analyzed: 43,609

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	6856	15.75 %
$15,000 - $24,999	5581	12.82 %
$25,000 - $34,999	5619	12.91 %
$35,000 - $49,999	7954	18.27 %
$50,000 - $74,999	8966	20.60 %
$75,000 - $99,999	4691	10.78 %
$100,000 - $124,999	1942	4.46 %
$125,000 - $149,999	774	1.78 %
$150,000 - $174,999	410	0.94 %
$175,000 - $199,999	183	0.42 %
$200,000 - $249,999	155	0.36 %
$250,000+	398	0.91 %
Total Matching Characteristic	43529

Gender

Gender	# of Households	% of Total
Female	31525	75.06 %
Male	10475	24.94 %
Total Matching Characteristic	42000

Property Value

Property Value	# of Households	% of Total
$0-$100,000	4598	15.40 %
$100,001-$150,000	7179	24.04 %
$150,001-$200,000	6817	22.83 %
$200,001-$250,000	4281	14.34 %
$250,001-$300,000	2661	8.91 %
$300,001-$350,000	1651	5.53 %
$350,001-$400,000	938	3.14 %
$400,001-$450,000	534	1.79 %
$450,001-$500,000	405	1.36 %
$500,001-$550,000	278	0.93 %
$550,001-$600,000	118	0.40 %
$600,001-$650,000	93	0.31 %
$650,001-$700,000	88	0.29 %
$700,001-$750,000	60	0.20 %
$750,000+	159	0.53 %
Total Matching Characteristic	29860

Occupation

Occupation	# of Households	% of Total
Accountants	5	0.07 %
Attorneys	18	0.26 %
Beauty	22	0.32 %
Civil Servant	27	0.39 %
Clergy	33	0.48 %
Computer Professional	20	0.29 %
Counselors	8	0.12 %
Dentists/Dental Hygienists	32	0.46 %
Doctors/Physicians/Surgeons	14	0.20 %
Electricians	1	0.01 %
Engineers	6	0.09 %
Executive/Administrator	1	0.01 %
Farming/Agriculture	6	0.09 %
Financial Services	2	0.03 %
Health Services	12	0.17 %
Insurance/Underwriters	1	0.01 %
Middle Management	176	2.55 %
Military	50	0.72 %
Nurses	237	3.43 %
Occupation Therapist/Physical	49	0.71 %
Office Clerical	577	8.36 %
Opticians/Optometrists	1	0.01 %
Pharmacist	5	0.07 %
Professional Driver	4	0.06 %
Professional/Technical	1239	17.94 %
Real Estate	45	0.65 %
Retail Sales	32	0.46 %
Retired	1510	21.87 %
Sales/Marketing	649	9.40 %
Self Employed	273	3.95 %
Services/Creative	4	0.06 %
Skilled Tradesman/Machine Laborer	845	12.24 %
Social Workers	17	0.25 %
Surveyors	4	0.06 %
Teacher/Educator	241	3.49 %
Upper Management/Executive	713	10.33 %
Work From Home	26	0.38 %
Total Matching Characteristic	6905

Head of Household Age

Age	# of Households	% of Total
19-24 Years	2768	6.38 %
25-29 Years	3112	7.18 %
30-34 Years	4566	10.53 %
35-39 Years	5304	12.23 %
40-44 Years	6607	15.24 %
45-49 Years	5390	12.43 %
50-54 Years	3931	9.07 %
55-59 Years	3066	7.07 %
60-64 Years	2435	5.62 %
65-69 Years	1845	4.26 %
70-74 Years	1624	3.75 %
75-79 Years	1415	3.26 %
80+ Years	1297	2.99 %
Total Matching Characteristic	43360

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	820	1.98 %
Multi-Family	2220	5.35 %
Single Family Household	38459	92.67 %
Total Matching Characteristic	41499

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	2966	6.80 %
02 Years	2200	5.04 %
03 Years	5733	13.15 %
04 Years	2262	5.19 %
05 Years	1953	4.48 %
06 Years	2040	4.68 %
07 Years	2314	5.31 %
08 Years	1845	4.23 %
09 Years	1260	2.89 %
10 Years	1703	3.91 %
11 Years	1579	3.62 %
12 Years	2724	6.25 %
13 Years	1323	3.03 %
14 Years	1337	3.07 %
15+ Years	12370	28.37 %
Total Matching Characteristic	43609

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	17888	41.02 %
2	11810	27.08 %
3	6244	14.32 %
4	3719	8.53 %
5	2052	4.71 %
6	1068	2.45 %
7	543	1.25 %
8	285	0.65 %
Total Matching Characteristic	43609