PEMBROKE, NC

Demographic Report

Total Households Analyzed: 2,739

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	709	25.89 %
$15,000 - $24,999	443	16.18 %
$25,000 - $34,999	361	13.18 %
$35,000 - $49,999	416	15.19 %
$50,000 - $74,999	420	15.34 %
$75,000 - $99,999	215	7.85 %
$100,000 - $124,999	86	3.14 %
$125,000 - $149,999	33	1.21 %
$150,000 - $174,999	33	1.21 %
$175,000 - $199,999	14	0.51 %
$200,000 - $249,999	1	0.04 %
$250,000+	7	0.26 %
Total Matching Characteristic	2738

Gender

Gender	# of Households	% of Total
Female	1957	76.45 %
Male	603	23.55 %
Total Matching Characteristic	2560

Property Value

Property Value	# of Households	% of Total
$0-$100,000	8	72.73 %
$100,001-$150,000	1	9.09 %
$200,001-$250,000	1	9.09 %
$250,001-$300,000	1	9.09 %
Total Matching Characteristic	11

Occupation

Occupation	# of Households	% of Total
Attorneys	2	0.76 %
Civil Servant	1	0.38 %
Clergy	8	3.03 %
Computer Professional	2	0.76 %
Doctors/Physicians/Surgeons	1	0.38 %
Health Services	1	0.38 %
Middle Management	5	1.89 %
Military	2	0.76 %
Nurses	7	2.65 %
Office Clerical	23	8.71 %
Professional/Technical	63	23.86 %
Retail Sales	1	0.38 %
Retired	52	19.70 %
Sales/Marketing	19	7.20 %
Self Employed	5	1.89 %
Services/Creative	1	0.38 %
Skilled Tradesman/Machine Laborer	34	12.88 %
Teacher/Educator	15	5.68 %
Upper Management/Executive	21	7.95 %
Work From Home	1	0.38 %
Total Matching Characteristic	264

Head of Household Age

Age	# of Households	% of Total
19-24 Years	326	11.92 %
25-29 Years	234	8.56 %
30-34 Years	371	13.56 %
35-39 Years	417	15.25 %
40-44 Years	400	14.63 %
45-49 Years	288	10.53 %
50-54 Years	212	7.75 %
55-59 Years	144	5.27 %
60-64 Years	110	4.02 %
65-69 Years	89	3.25 %
70-74 Years	62	2.27 %
75-79 Years	55	2.01 %
80+ Years	27	0.99 %
Total Matching Characteristic	2735

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	47	2.57 %
Multi-Family	169	9.23 %
Single Family Household	1614	88.20 %
Total Matching Characteristic	1830

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	220	8.03 %
02 Years	194	7.08 %
03 Years	172	6.28 %
04 Years	215	7.85 %
05 Years	235	8.58 %
06 Years	380	13.87 %
07 Years	231	8.43 %
08 Years	263	9.60 %
09 Years	108	3.94 %
10 Years	34	1.24 %
11 Years	40	1.46 %
12 Years	95	3.47 %
13 Years	21	0.77 %
14 Years	81	2.96 %
15+ Years	450	16.43 %
Total Matching Characteristic	2739

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	1339	48.89 %
2	707	25.81 %
3	314	11.46 %
4	183	6.68 %
5	84	3.07 %
6	57	2.08 %
7	32	1.17 %
8	23	0.84 %
Total Matching Characteristic	2739