De Soto County, MS

Demographic Report

Total Households Analyzed: 43,427

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	3482	8.03 %
$15,000 - $24,999	3743	8.63 %
$25,000 - $34,999	4307	9.93 %
$35,000 - $49,999	7919	18.25 %
$50,000 - $74,999	10403	23.98 %
$75,000 - $99,999	7232	16.67 %
$100,000 - $124,999	3211	7.40 %
$125,000 - $149,999	1266	2.92 %
$150,000 - $174,999	386	0.89 %
$175,000 - $199,999	377	0.87 %
$200,000 - $249,999	320	0.74 %
$250,000+	742	1.71 %
Total Matching Characteristic	43388

Gender

Gender	# of Households	% of Total
Female	33341	80.66 %
Male	7996	19.34 %
Total Matching Characteristic	41337

Property Value

Property Value	# of Households	% of Total
$0-$100,000	672	12.94 %
$100,001-$150,000	1606	30.93 %
$150,001-$200,000	1226	23.61 %
$200,001-$250,000	750	14.45 %
$250,001-$300,000	469	9.03 %
$300,001-$350,000	280	5.39 %
$350,001-$400,000	87	1.68 %
$400,001-$450,000	50	0.96 %
$450,001-$500,000	30	0.58 %
$500,001-$550,000	12	0.23 %
$550,001-$600,000	2	0.04 %
$650,001-$700,000	2	0.04 %
$700,001-$750,000	1	0.02 %
$750,000+	5	0.10 %
Total Matching Characteristic	5192

Occupation

Occupation	# of Households	% of Total
Accountants	21	0.35 %
Architects	1	0.02 %
Attorneys	6	0.10 %
Beauty	112	1.85 %
Civil Servant	21	0.35 %
Clergy	20	0.33 %
Computer Professional	42	0.69 %
Counselors	2	0.03 %
Dentists/Dental Hygienists	7	0.12 %
Doctors/Physicians/Surgeons	12	0.20 %
Electricians	1	0.02 %
Engineers	4	0.07 %
Executive/Administrator	5	0.08 %
Farming/Agriculture	3	0.05 %
Financial Services	15	0.25 %
Health Services	20	0.33 %
Insurance/Underwriters	1	0.02 %
Middle Management	283	4.67 %
Military	55	0.91 %
Nurses	335	5.53 %
Occupation Therapist/Physical	10	0.17 %
Office Clerical	671	11.07 %
Pharmacist	60	0.99 %
Professional Driver	1	0.02 %
Professional/Technical	1131	18.66 %
Psychologists	1	0.02 %
Real Estate	11	0.18 %
Retail Sales	24	0.40 %
Retired	876	14.46 %
Sales/Marketing	569	9.39 %
Self Employed	247	4.08 %
Skilled Tradesman/Machine Laborer	437	7.21 %
Social Workers	4	0.07 %
Speech Pathologists/Audiologists	7	0.12 %
Teacher/Educator	203	3.35 %
Upper Management/Executive	812	13.40 %
Veterinarians,	1	0.02 %
Work From Home	29	0.48 %
Total Matching Characteristic	6060

Head of Household Age

Age	# of Households	% of Total
19-24 Years	2846	6.57 %
25-29 Years	3289	7.60 %
30-34 Years	6004	13.87 %
35-39 Years	6090	14.07 %
40-44 Years	7329	16.93 %
45-49 Years	5223	12.06 %
50-54 Years	3684	8.51 %
55-59 Years	2580	5.96 %
60-64 Years	2058	4.75 %
65-69 Years	1518	3.51 %
70-74 Years	1167	2.70 %
75-79 Years	909	2.10 %
80+ Years	595	1.37 %
Total Matching Characteristic	43292

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	770	1.80 %
Multi-Family	3847	9.02 %
Single Family Household	38048	89.18 %
Total Matching Characteristic	42665

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	5490	12.64 %
02 Years	4434	10.21 %
03 Years	3378	7.78 %
04 Years	2837	6.53 %
05 Years	2274	5.24 %
06 Years	1964	4.52 %
07 Years	1813	4.17 %
08 Years	1141	2.63 %
09 Years	1262	2.91 %
10 Years	858	1.98 %
11 Years	1127	2.60 %
12 Years	2388	5.50 %
13 Years	1072	2.47 %
14 Years	1324	3.05 %
15+ Years	12065	27.78 %
Total Matching Characteristic	43427

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	15057	34.67 %
2	12347	28.43 %
3	7085	16.31 %
4	4220	9.72 %
5	2411	5.55 %
6	1274	2.93 %
7	646	1.49 %
8	387	0.89 %
Total Matching Characteristic	43427