CALDWELL, ID

Demographic Report

Total Households Analyzed: 15,305

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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and will also allow you to purchase data such as a
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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	2202	14.41 %
$15,000 - $24,999	2455	16.06 %
$25,000 - $34,999	2304	15.08 %
$35,000 - $49,999	3029	19.82 %
$50,000 - $74,999	2717	17.78 %
$75,000 - $99,999	1367	8.94 %
$100,000 - $124,999	645	4.22 %
$125,000 - $149,999	231	1.51 %
$150,000 - $174,999	134	0.88 %
$175,000 - $199,999	54	0.35 %
$200,000 - $249,999	47	0.31 %
$250,000+	98	0.64 %
Total Matching Characteristic	15283

Gender

Gender	# of Households	% of Total
Female	11225	76.42 %
Male	3463	23.58 %
Total Matching Characteristic	14688

Property Value

Property Value	# of Households	% of Total
$0-$100,000	633	12.39 %
$100,001-$150,000	2198	43.01 %
$150,001-$200,000	1388	27.16 %
$200,001-$250,000	510	9.98 %
$250,001-$300,000	113	2.21 %
$300,001-$350,000	182	3.56 %
$350,001-$400,000	43	0.84 %
$400,001-$450,000	21	0.41 %
$450,001-$500,000	5	0.10 %
$500,001-$550,000	6	0.12 %
$550,001-$600,000	5	0.10 %
$600,001-$650,000	2	0.04 %
$650,001-$700,000	2	0.04 %
$700,001-$750,000	2	0.04 %
$750,000+	1	0.02 %
Total Matching Characteristic	5111

Occupation

Occupation	# of Households	% of Total
Accountants	2	0.10 %
Architects	1	0.05 %
Attorneys	4	0.20 %
Beauty	94	4.68 %
Civil Servant	1	0.05 %
Clergy	5	0.25 %
Computer Professional	11	0.55 %
Counselors	7	0.35 %
Dentists/Dental Hygienists	1	0.05 %
Doctors/Physicians/Surgeons	6	0.30 %
Electricians	1	0.05 %
Executive/Administrator	8	0.40 %
Farming/Agriculture	3	0.15 %
Health Services	3	0.15 %
Middle Management	62	3.08 %
Military	19	0.95 %
Nurses	53	2.64 %
Occupation Therapist/Physical	1	0.05 %
Office Clerical	188	9.35 %
Opticians/Optometrists	1	0.05 %
Pharmacist	3	0.15 %
Professional Driver	1	0.05 %
Professional/Technical	368	18.31 %
Real Estate	2	0.10 %
Retail Sales	6	0.30 %
Retired	386	19.20 %
Sales/Marketing	158	7.86 %
Self Employed	89	4.43 %
Skilled Tradesman/Machine Laborer	230	11.44 %
Social Workers	12	0.60 %
Speech Pathologists/Audiologists	2	0.10 %
Teacher/Educator	57	2.84 %
Upper Management/Executive	207	10.30 %
Veterinarians,	3	0.15 %
Work From Home	15	0.75 %
Total Matching Characteristic	2010

Head of Household Age

Age	# of Households	% of Total
19-24 Years	813	5.33 %
25-29 Years	1206	7.91 %
30-34 Years	2062	13.53 %
35-39 Years	2241	14.70 %
40-44 Years	2740	17.98 %
45-49 Years	1878	12.32 %
50-54 Years	1234	8.10 %
55-59 Years	841	5.52 %
60-64 Years	618	4.05 %
65-69 Years	534	3.50 %
70-74 Years	412	2.70 %
75-79 Years	328	2.15 %
80+ Years	335	2.20 %
Total Matching Characteristic	15242

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	284	1.88 %
Multi-Family	1747	11.59 %
Single Family Household	13036	86.52 %
Total Matching Characteristic	15067

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	2272	14.84 %
02 Years	1513	9.89 %
03 Years	1198	7.83 %
04 Years	912	5.96 %
05 Years	745	4.87 %
06 Years	564	3.69 %
07 Years	419	2.74 %
08 Years	323	2.11 %
09 Years	278	1.82 %
10 Years	304	1.99 %
11 Years	274	1.79 %
12 Years	634	4.14 %
13 Years	400	2.61 %
14 Years	362	2.37 %
15+ Years	5107	33.37 %
Total Matching Characteristic	15305

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	6092	39.80 %
2	4405	28.78 %
3	2108	13.77 %
4	1228	8.02 %
5	723	4.72 %
6	396	2.59 %
7	230	1.50 %
8	123	0.80 %
Total Matching Characteristic	15305