New Castle County, DE

Demographic Report

Total Households Analyzed: 164,668

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	14928	9.07 %
$15,000 - $24,999	14072	8.55 %
$25,000 - $34,999	15321	9.31 %
$35,000 - $49,999	24500	14.88 %
$50,000 - $74,999	34250	20.81 %
$75,000 - $99,999	24610	14.95 %
$100,000 - $124,999	16107	9.79 %
$125,000 - $149,999	8071	4.90 %
$150,000 - $174,999	5150	3.13 %
$175,000 - $199,999	2123	1.29 %
$200,000 - $249,999	1589	0.97 %
$250,000+	3879	2.36 %
Total Matching Characteristic	164600

Gender

Gender	# of Households	% of Total
Female	122028	78.49 %
Male	33436	21.51 %
Total Matching Characteristic	155464

Property Value

Property Value	# of Households	% of Total
$0-$100,000	13606	10.34 %
$100,001-$150,000	20400	15.51 %
$150,001-$200,000	27917	21.22 %
$200,001-$250,000	23439	17.82 %
$250,001-$300,000	15121	11.49 %
$300,001-$350,000	10622	8.07 %
$350,001-$400,000	7115	5.41 %
$400,001-$450,000	4921	3.74 %
$450,001-$500,000	2844	2.16 %
$500,001-$550,000	1708	1.30 %
$550,001-$600,000	1032	0.78 %
$600,001-$650,000	714	0.54 %
$650,001-$700,000	473	0.36 %
$700,001-$750,000	370	0.28 %
$750,000+	1270	0.97 %
Total Matching Characteristic	131552

Occupation

Occupation	# of Households	% of Total
Accountants	122	0.52 %
Architects	16	0.07 %
Attorneys	73	0.31 %
Beauty	949	4.05 %
Chiropractors	6	0.03 %
Civil Servant	118	0.50 %
Clergy	85	0.36 %
Computer Professional	139	0.59 %
Counselors	17	0.07 %
Dentists/Dental Hygienists	115	0.49 %
Doctors/Physicians/Surgeons	454	1.94 %
Electricians	24	0.10 %
Engineers	99	0.42 %
Executive/Administrator	38	0.16 %
Farming/Agriculture	15	0.06 %
Financial Services	114	0.49 %
Health Services	128	0.55 %
Insurance/Underwriters	1	0.00 %
Interior Designers	1	0.00 %
Landscape Architects	3	0.01 %
Middle Management	1076	4.59 %
Military	162	0.69 %
Nurses	2362	10.08 %
Occupation Therapist/Physical	112	0.48 %
Office Clerical	2313	9.87 %
Opticians/Optometrists	6	0.03 %
Pharmacist	83	0.35 %
Professional Driver	18	0.08 %
Professional/Technical	4097	17.48 %
Psychologists	29	0.12 %
Real Estate	63	0.27 %
Retail Sales	76	0.32 %
Retired	3105	13.25 %
Sales/Marketing	1590	6.78 %
Self Employed	577	2.46 %
Services/Creative	6	0.03 %
Skilled Tradesman/Machine Laborer	1400	5.97 %
Social Workers	73	0.31 %
Speech Pathologists/Audiologists	59	0.25 %
Surveyors	1	0.00 %
Teacher/Educator	766	3.27 %
Upper Management/Executive	2857	12.19 %
Veterinarians,	11	0.05 %
Work From Home	81	0.35 %
Total Matching Characteristic	23440

Head of Household Age

Age	# of Households	% of Total
19-24 Years	11767	7.18 %
25-29 Years	9454	5.77 %
30-34 Years	17686	10.79 %
35-39 Years	21728	13.25 %
40-44 Years	28698	17.51 %
45-49 Years	22115	13.49 %
50-54 Years	15215	9.28 %
55-59 Years	10659	6.50 %
60-64 Years	7840	4.78 %
65-69 Years	5792	3.53 %
70-74 Years	4636	2.83 %
75-79 Years	4271	2.61 %
80+ Years	4067	2.48 %
Total Matching Characteristic	163928

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	4080	2.53 %
Multi-Family	21672	13.44 %
Single Family Household	135528	84.03 %
Total Matching Characteristic	161280

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	16354	9.93 %
02 Years	13777	8.37 %
03 Years	10932	6.64 %
04 Years	9286	5.64 %
05 Years	8669	5.26 %
06 Years	7808	4.74 %
07 Years	6280	3.81 %
08 Years	3604	2.19 %
09 Years	4159	2.53 %
10 Years	4223	2.56 %
11 Years	4585	2.78 %
12 Years	8837	5.37 %
13 Years	5163	3.14 %
14 Years	6535	3.97 %
15+ Years	54456	33.07 %
Total Matching Characteristic	164668

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	66796	40.56 %
2	41461	25.18 %
3	23723	14.41 %
4	15626	9.49 %
5	8981	5.45 %
6	4661	2.83 %
7	2151	1.31 %
8	1269	0.77 %
Total Matching Characteristic	164668