NEW CASTLE, DE

Demographic Report

Total Households Analyzed: 17,340

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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and will also allow you to purchase data such as a
mailing or marketing list by drawing on a map.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	1691	9.75 %
$15,000 - $24,999	1816	10.48 %
$25,000 - $34,999	1894	10.93 %
$35,000 - $49,999	2745	15.83 %
$50,000 - $74,999	4061	23.43 %
$75,000 - $99,999	2637	15.21 %
$100,000 - $124,999	1403	8.09 %
$125,000 - $149,999	526	3.03 %
$150,000 - $174,999	215	1.24 %
$175,000 - $199,999	122	0.70 %
$200,000 - $249,999	71	0.41 %
$250,000+	155	0.89 %
Total Matching Characteristic	17336

Gender

Gender	# of Households	% of Total
Female	12846	78.45 %
Male	3529	21.55 %
Total Matching Characteristic	16375

Property Value

Property Value	# of Households	% of Total
$0-$100,000	1392	9.57 %
$100,001-$150,000	4134	28.43 %
$150,001-$200,000	4334	29.81 %
$200,001-$250,000	2640	18.16 %
$250,001-$300,000	1269	8.73 %
$300,001-$350,000	462	3.18 %
$350,001-$400,000	165	1.13 %
$400,001-$450,000	65	0.45 %
$450,001-$500,000	24	0.17 %
$500,001-$550,000	11	0.08 %
$550,001-$600,000	6	0.04 %
$600,001-$650,000	21	0.14 %
$650,001-$700,000	5	0.03 %
$700,001-$750,000	1	0.01 %
$750,000+	10	0.07 %
Total Matching Characteristic	14539

Occupation

Occupation	# of Households	% of Total
Accountants	6	0.25 %
Attorneys	1	0.04 %
Beauty	109	4.47 %
Civil Servant	21	0.86 %
Clergy	10	0.41 %
Computer Professional	17	0.70 %
Dentists/Dental Hygienists	4	0.16 %
Doctors/Physicians/Surgeons	31	1.27 %
Electricians	2	0.08 %
Engineers	2	0.08 %
Executive/Administrator	2	0.08 %
Farming/Agriculture	1	0.04 %
Financial Services	13	0.53 %
Health Services	12	0.49 %
Middle Management	104	4.27 %
Military	24	0.99 %
Nurses	207	8.50 %
Occupation Therapist/Physical	4	0.16 %
Office Clerical	294	12.07 %
Pharmacist	7	0.29 %
Professional Driver	2	0.08 %
Professional/Technical	461	18.92 %
Psychologists	1	0.04 %
Real Estate	2	0.08 %
Retail Sales	7	0.29 %
Retired	306	12.56 %
Sales/Marketing	167	6.86 %
Self Employed	59	2.42 %
Services/Creative	1	0.04 %
Skilled Tradesman/Machine Laborer	237	9.73 %
Social Workers	5	0.21 %
Speech Pathologists/Audiologists	1	0.04 %
Teacher/Educator	62	2.55 %
Upper Management/Executive	245	10.06 %
Work From Home	9	0.37 %
Total Matching Characteristic	2436

Head of Household Age

Age	# of Households	% of Total
19-24 Years	1210	7.00 %
25-29 Years	944	5.46 %
30-34 Years	1899	10.99 %
35-39 Years	2272	13.15 %
40-44 Years	3191	18.47 %
45-49 Years	2360	13.66 %
50-54 Years	1594	9.23 %
55-59 Years	1162	6.73 %
60-64 Years	805	4.66 %
65-69 Years	611	3.54 %
70-74 Years	440	2.55 %
75-79 Years	417	2.41 %
80+ Years	371	2.15 %
Total Matching Characteristic	17276

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	410	2.38 %
Multi-Family	2059	11.93 %
Single Family Household	14789	85.69 %
Total Matching Characteristic	17258

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	1722	9.93 %
02 Years	1432	8.26 %
03 Years	1114	6.42 %
04 Years	947	5.46 %
05 Years	962	5.55 %
06 Years	779	4.49 %
07 Years	634	3.66 %
08 Years	331	1.91 %
09 Years	503	2.90 %
10 Years	492	2.84 %
11 Years	459	2.65 %
12 Years	854	4.93 %
13 Years	523	3.02 %
14 Years	655	3.78 %
15+ Years	5933	34.22 %
Total Matching Characteristic	17340

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	7033	40.56 %
2	4649	26.81 %
3	2509	14.47 %
4	1495	8.62 %
5	840	4.84 %
6	437	2.52 %
7	225	1.30 %
8	152	0.88 %
Total Matching Characteristic	17340