New London County, CT

Demographic Report

Total Households Analyzed: 92,108

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	9035	9.83 %
$15,000 - $24,999	8665	9.42 %
$25,000 - $34,999	8877	9.65 %
$35,000 - $49,999	14345	15.60 %
$50,000 - $74,999	19592	21.31 %
$75,000 - $99,999	13859	15.07 %
$100,000 - $124,999	8088	8.80 %
$125,000 - $149,999	3980	4.33 %
$150,000 - $174,999	1856	2.02 %
$175,000 - $199,999	796	0.87 %
$200,000 - $249,999	774	0.84 %
$250,000+	2075	2.26 %
Total Matching Characteristic	91942

Gender

Gender	# of Households	% of Total
Female	64647	74.42 %
Male	22221	25.58 %
Total Matching Characteristic	86868

Property Value

Property Value	# of Households	% of Total
$0-$100,000	2281	4.37 %
$100,001-$150,000	4372	8.37 %
$150,001-$200,000	11290	21.62 %
$200,001-$250,000	12145	23.25 %
$250,001-$300,000	7931	15.18 %
$300,001-$350,000	4972	9.52 %
$350,001-$400,000	2940	5.63 %
$400,001-$450,000	1874	3.59 %
$450,001-$500,000	1229	2.35 %
$500,001-$550,000	878	1.68 %
$550,001-$600,000	563	1.08 %
$600,001-$650,000	383	0.73 %
$650,001-$700,000	283	0.54 %
$700,001-$750,000	257	0.49 %
$750,000+	833	1.59 %
Total Matching Characteristic	52231

Occupation

Occupation	# of Households	% of Total
Accountants	28	0.17 %
Architects	14	0.09 %
Attorneys	36	0.22 %
Beauty	693	4.28 %
Chiropractors	3	0.02 %
Civil Servant	102	0.63 %
Clergy	31	0.19 %
Computer Professional	77	0.48 %
Counselors	37	0.23 %
Dentists/Dental Hygienists	94	0.58 %
Doctors/Physicians/Surgeons	58	0.36 %
Electricians	73	0.45 %
Engineers	49	0.30 %
Executive/Administrator	1221	7.54 %
Farming/Agriculture	10	0.06 %
Financial Services	52	0.32 %
Health Services	483	2.98 %
Insurance/Underwriters	1	0.01 %
Interior Designers	5	0.03 %
Landscape Architects	1	0.01 %
Middle Management	630	3.89 %
Military	197	1.22 %
Nurses	1687	10.42 %
Occupation Therapist/Physical	139	0.86 %
Office Clerical	1136	7.01 %
Opticians/Optometrists	16	0.10 %
Pharmacist	56	0.35 %
Professional Driver	5	0.03 %
Professional/Technical	2024	12.50 %
Psychologists	9	0.06 %
Real Estate	203	1.25 %
Retail Sales	88	0.54 %
Retired	2177	13.44 %
Sales/Marketing	875	5.40 %
Self Employed	531	3.28 %
Services/Creative	3	0.02 %
Skilled Tradesman/Machine Laborer	1117	6.90 %
Social Workers	69	0.43 %
Speech Pathologists/Audiologists	38	0.23 %
Surveyors	9	0.06 %
Teacher/Educator	456	2.82 %
Upper Management/Executive	1605	9.91 %
Veterinarians,	19	0.12 %
Work From Home	39	0.24 %
Total Matching Characteristic	16196

Head of Household Age

Age	# of Households	% of Total
19-24 Years	5065	5.53 %
25-29 Years	5947	6.49 %
30-34 Years	9406	10.26 %
35-39 Years	12589	13.73 %
40-44 Years	15100	16.47 %
45-49 Years	12412	13.54 %
50-54 Years	8906	9.72 %
55-59 Years	6158	6.72 %
60-64 Years	4710	5.14 %
65-69 Years	3360	3.67 %
70-74 Years	2797	3.05 %
75-79 Years	2602	2.84 %
80+ Years	2609	2.85 %
Total Matching Characteristic	91661

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	3490	3.91 %
Multi-Family	23655	26.47 %
Single Family Household	62223	69.63 %
Total Matching Characteristic	89368

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	9411	10.22 %
02 Years	7572	8.22 %
03 Years	6750	7.33 %
04 Years	5406	5.87 %
05 Years	4157	4.51 %
06 Years	3343	3.63 %
07 Years	4062	4.41 %
08 Years	2126	2.31 %
09 Years	2442	2.65 %
10 Years	1701	1.85 %
11 Years	2470	2.68 %
12 Years	4483	4.87 %
13 Years	2112	2.29 %
14 Years	3511	3.81 %
15+ Years	32562	35.35 %
Total Matching Characteristic	92108

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	39603	43.00 %
2	23966	26.02 %
3	12691	13.78 %
4	7960	8.64 %
5	4280	4.65 %
6	2115	2.30 %
7	1005	1.09 %
8	488	0.53 %
Total Matching Characteristic	92108