How GeoSelector Works. Geoselector is comprised of four parts:

1. A high-end geo-coding program that appends an exact latitude and longitude to every deliverable address in the U.S.
2. GeoSelector’s DirectChoice Consumer Masterfile, which puts at your disposal one of the nation’s most extensive compilations of consumer data available.
3. GeoSelector’s advanced search and query technology and online ordering system.
4. Google mapping technology.

Combining these pieces in an innovative, easy-to-use list-building tool, GeoSelector™ gives you a whole new level of selectivity and precision in targeting consumers for prospecting, sales promotions and other marketing communications efforts.

GeoSelector™ also works in reverse. In other words, the GeoSelector™ Pro edition allows users to upload their own customer lists and prospect files, plot their locations on the map and view the underlying demographics. This kind of visualization, in turn, can be used to generate lists of “look-alike” consumers, or identify other meaningful geographical patterns.