Recently I’ve added a new feature to the GeoSelector.com retail site, the plot data button. This plotting feature allows you to visualize the data you select with GeoSelector on the map, even before you make a purchase. For example, let us say that I wish to show all of the swimming pool owners on the map within a certain area. First, I can click on the select demographics button, choose the “Home Characteristics” tab, and then set Swimming Pool Present to “yes”.
Then I can just draw a polygon on the map as I normally do with the GeoSelector product. My count will be instantly returned, showing the number of swimming pool owners in the particular area. Now, if I press the “Plot Data” button, GeoSelector will display the locations of the swimming pool owners on the map.
Now, let’s consider the possibilities of this new feature. Any valid selection within GeoSelector can be plotted to the map. Perhaps you want to plot consumers with a particular income level, or maybe you only want to see the location of apartment buildings. Not a problem, just select what you would like and then press the Plot Data button. This is the type of feature which makes GeoSelector so much more than just a data selection tool.
In addition, you can plot up to six data series simultaneously on the same map, allowing you to compare and contrast different demographic and geographic selections.
Don’t forget that you can also click the demographic report button, and see the Profile of the individuals you have selected as well! Our GeoSelector personalities technology can show you at a glance what the selected group looks like, and this will be the focus of another post.